UNIVERSITY OF WISCONSIN River Falls

Majors & Minors

Ag Marketing Communications Academic Plan

Bachelor of Science Degree.  Academic Advising Plan.

Visit the College of Agriculture, Food and Environmental Sciences to learn more about the program.

  Fall Semester Spring Semester
Freshman Year

MARC 100 Writing for the Mass Media - 3
HEAL 108 Health and Fitness for Life (HW) - 1
ENGL 100 Academic Reading & Writing (GenEd CW) - 3
BIOL 150 General Biology - 3
AGEC 101 Economics and Management in Agriculture -3 
Total - 13 credits

MARC 200 Introduction to Marketing Communications - 3
JOUR 101 Introduction to Mass Communication - 3
PLSC 161 Introduction to Plant Science - 3 
ENGL 200 Investigating Ideas: Reading, Writing, & the Disciplines - 3
AGED 202 Leadership and Group Dynamics - (Ag Foundation course) - 3
Total - 15 credits

Sophomore Year

ART 224 Digital Graphics (Visual Elective) - 3 cr.
MARC 230 Introduction to Social Media Marketing Communications - 3 
FDSC 110 The Science of Food (SI and Ag Foundation course) - 3
MATH 226 Fundamentals of Statistics (Major and M) - 3
COMS 101 Fundamentals of Communication -3 
Total - 15 credits

MARC 311 Persuasion -3 
ENGL 266 Business Writing -3 
ANSC 115 Animal Welfare -3
MUS 100 Understanding Music - 3
AET 150 Aplications in Agricultural Engineering (Ag Foundation couse) - 3
Course in Minor - 3
Total - 18 credits

Summer

MARC 279 Cooperative Education and Internship = 1 

 
Junior
Year

MKTG 310 Principles of Marketing -3 
COMS 318 Communication & Leadership (CS) - 3 
JOUR 315 Race, Class & News (Diversity and Major Elective) - 3
Course in minor - 3
Course in minor - 3
Total - 15 credits

MKTG 312 Consumer Behavior - 3
MARC 350 MARC Branding Strategies (Major Elective) - 3
ART 100 Introduction to Visual Art (HF) - 3
AGEC 250 World Food and Population (Global Perspectives) - 3 
Course in minor or emphasis - 3 
Total - 15 credits

Senior
Year

AGEC 350 Agricultural Product Marketing (Mark/Prom Elective) - 3 
HIST 100 Defining Themes in U.S. History (SB) - 3 
Course in minor - 4
Course in minor - 3
Elective - 3
Total - 16 credits

MARC 480 Senior Seminar: Marketing Communications - 3
ESM 107 Planning for a Sustainable Society (SB) - 3
Course in minor - 3
Course in minor - 2
Elective - 3
Total - 14 credits

Summary of Degree Requirements

General Education – 32 cr
Agriculture Foundation Courses – 15 cr
Major Requirements – 43 cr
Minor Requirements – 24 cr
Required Supporting Courses – 6 cr
Credits to Degree – 120 cr

This academic plan is an example of how students might choose to fulfill program requirements within a period of four years. After consulting with their advisers students may make other course choices which would meet the program requirements and be more suitable for them.
•    CW Communication - Reading and Writing
•    CS Communication - Speaking and Listening
•    CA Advanced Communication
•    SB Social and Behavioral Sciences
•    HF Humanities and Fine Arts
•    M Mathematics
•    SL Scientific Investigation
•    HW Personal Health and Wellness
•    EC Ethical Citizenship