The Oscar Mayer Brand Partners with UW-River Falls to Improve Animal Welfare in the Meat Industry The Oscar Mayer brand today announced a partnership with the University of Wisconsin-River Falls (UWRF) to focus on animal welfare issues. The program will train the next generation of animal welfare leaders, including farmers, scientists, processors and veterinarians. The goal is to find solutions that are right for the environment and animals and sustainable for our suppliers and their farm families.