Onken, Marina
OnkenMarina

Marina Onken

Associate Professor - College of Business and Economics
member of graduate faculty

Management and Marketing
Office: 127a South Hall
Phone: 715-425-3335

Email: marina.onken@uwrf.edu

Education:

Ph.D. University of Nebraska, Lincoln, NE, Business policy and strategy, 1997

M.B.A. North Dakota State University, Fargo, ND, 1990

B.S. South Dakota State University, Brookings, SD, News-Editorial Journalism, 1985

Courses Taught:

International Business

Managing Workplace Diversity

Senior Seminar

Strategy and Organizational Performance (MBA)

Research Interests:

International Strategy and Management

Pedagogical Research

Publications:

Articles in Journals
  • Fisher, C., Pearson, M., Goolsby, J., & Onken, M. (2010). Developing Measurements for Success for Performing Musical Groups. Journal of Services Marketing, 24 (4), 325-334.

  • Onken, M. (in press, 2010). Strategic Global Mass Customization: Supporting Generic and Global Strategies. International Journal of Management & Information Systems.
Articles in Proceedings
  • Pearson, M., Goolsby, J., Fisher, C., & Onken, M. (2013). What Makes Musical Groups Successful? Atlantic Marketing Association.
Paper Presentations
  • Pearson, M., Goolsby, J., Fisher, C., & Onken, M. (2013). What Makes Musical Groups Successful? Atlantic Marketing Association, Nashville, Tennessee.

  • Pearson, M., Goolsby, J., Fisher, C., & Onken, M. (2013). What Makes Musical Groups Successful? Atlantic Marketing Association, Nashville, Tennessee.

University of Wisconsin-River Falls
410 S. 3rd Street, River Falls WI 54022 USA
Campus Information 715-425-3911