Marketing Communications

Why Study Marketing Communications?

Major | Integrated Marketing Communications/Business Marketing | CAFES/CAS

The marketing communications field integrates advertising, public relations, promotion, sales and digital, social media and direct marketing into one integrated professional field. As a marketing communications major at UW-River Falls, you’ll develop and refine your oral, written, visual and digital communication skills to prepare you for a career in a diverse, exciting and in-demand field.

Apply Request Information Degree Requirements

20+

Countries Represented in the Student Body

67%

Of Students Received Financial Aid in 2022-2023

Fortune 500 Companies Close to Campus

My major courses are heavily project based. I get to collaborate with others and get hands-on learning experience. The professors are very intelligent, well-rounded, and helpful. They come up with creative ways to learn course content and keep us engaged. They also help us find opportunities outside of the classroom as we prepare to enter the workforce.

Madison Young

cafes@uwrf.edu // 715-425-3535

cas@uwrf.edu // 715-425-3777

Your Degree:

Undergraduate

Area of Study:

Integrated Marketing Communications/Business Marketing

Estimate Your Cost

Art student paints on canvas outside on a picnic table

Skills and Learning Outcomes

Effectively utilize marketing ethics, research tools and communications technologies.
Plan and manage campaigns, events and media buys.
Create a cohesive brand strategy.
Write for marketing communications.
Manage photography and video production.
Effectively collaborate with others and network across organizations.