Four time Emmy winner Cathy Wurzer appearing on air as part of the WRFW "Welcome Home Week" series.

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Why Study Journalism?

A field with significant historical importance, journalism plays an important role in today’s society. Journalism majors don’t just learn to report, write and edit stories, but also develop a wide variety of print and broadcast tools, ethical standards and critical thinking skills.

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Skills and Learning Outcomes

  • Produce high quality print, broadcast and online journalism.
  • Develop and hone communication, critical thinking, collaboration skills and more.
  • Master a variety of technology to produce compelling news stories.
  • Identify the diversity and sociological factors that affect journalism.
  • Adhere to the standards and ethics of journalism across all mediums.


Types of Courses

  • Broadcast News Writing
  • Documentary Production
  • First Amendment in American Society
  • Information Gathering
  • Media Management for News Entrepreneurs
  • News in the Movies
  • Online Media Production
  • Photojournalism
  • Principles of Journalism

Journalism majors at UW-River Falls gain practical, hands-on experience during their undergraduate careers. You’ll have the opportunity to produce multimedia stories for our Falcon News Service and can get involved with our two student media organizations: a weekly newspaper called the Student Voice and WRFW-FM, a public radio station located on campus. These opportunities allow you to hone your skills and build a portfolio of work before you even graduate.

Potential Careers

While journalism graduates are traditionally associated with positions in print or broadcast media, the communication and critical thinking skills graduates possess make them great fits for a variety of roles, including:


  • Content Strategist
  • Editor, Copy Editor or Assignment Editor
  • Media Coach or Public Relations Specialist
  • News Analyst or Producer
  • Reporter: Print, Broadcast, Social
  • Writer or Technical Writer