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Why Study Marketing Communications?
Major | Integrated Marketing Communications/Business Marketing | CAFES/CAS
The marketing communications field integrates advertising, public relations, promotion, sales and digital, social media and direct marketing into one integrated professional field. As a marketing communications major at UW-River Falls, you’ll develop and refine your oral, written, visual and digital communication skills to prepare you for a career in a diverse, exciting and in-demand field.
20+
Countries Represented in the Student Body
67%
Of Students Received Financial Aid in 2022-2023
16
Fortune 500 Companies Close to Campus
![Marketing Communications Student Madison Young](/sites/default/files/images/ST_MadisonYoung_300x300.jpg)
Marketing Communications
cafes@uwrf.edu // 715-425-3535
cas@uwrf.edu // 715-425-3777
Your Degree:
Undergraduate
Area of Study:
Integrated Marketing Communications/Business Marketing
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Skills and Learning Outcomes
- Effectively utilize marketing ethics, research tools and communications technologies.
- Plan and manage campaigns, events and media buys.
- Create a cohesive brand strategy.
- Write for marketing communications.
- Manage photography and video production.
- Effectively collaborate with others and network across organizations.
Types of Courses
- Advertising Methods
- Branding
- Consumer Behavior
- Cyberliteracy and Writing on the Web
- International Marketing
- Introduction to Public Relations
- Principles of Marketing
- Sports Marketing
- Writing for the Mass Media
![Two students listen to their professor during class](/sites/default/files/images/Classroom-6_3IMG.jpg)
![Multiple students enjoying the weather outside](/sites/default/files/images/Students%20Outside-7_3IMG.jpg)
Potential Careers
The broad nature of marketing communications prepares you for a wide variety of career opportunities. You’ll be ready for roles such as:
- Brand or Product Manager
- Communications Consultant, Coordinator or Specialist
- Graphic Designer
- Media Consultant, Strategist or Specialist
- Public Affairs Specialist
- Social Media Strategist
- Special Events Planner or Promoter
Get More Information
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